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Dynamic Product Actualization

The insurance industry was built on managing risk, but today’s increasing pace of change in the marketplace requires product and pricing agility. Flexibility will allow insurers to respond to increases in claims costs, prototype new usage-based products, and prepare for new products on the horizon. Achieving this in a way that meets regulatory requirements necessitates new capabilities.

Identifying the key capabilities necessary for execution is the subject of the upcoming SMA paper, Dynamic Product Actualization for P&C: Leveraging a Single Platform for Rating, Pricing, UBI, and Product Personalization. Join the paper’s author, Mark Breading, Partner, Carrier Transformation at SMA, and Earnix, Director of Strategy, Aaron Wright, to discuss research findings, practical application, and resulting benefits.

Topics covered in the webinar will include:
  • Defining Dynamic Product Actualization
  • Requisite business capabilities
  • Requisite technological capabilities
  • Resulting impacts for actuarial and IT teams
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