Why the Time’s Right for Change in Insurance Pricing

With almost three decades of insurance experience under his belt, it’s safe to say that Adrian Coupland has seen the market from every conceivable angle. It was after spending a decade in broking that he took the leap into the insurance technology sphere, with a stint at Open GI and later SSP, where he served for 17 years. Earlier this year, Coupland moved across into a new role as head of insurance, UK/EMEA at Earnix – an opportunity to lend his unique blend of skills and experiences to a “phenomenally interesting business” that was too good to miss. The company, which provides mission-critical systems to insurance carriers internationally, has about 40 customers spread across the EMEA region, he said, and he is relishing the chance to support its ambitious growth strategy.

Earnix specializes in pricing data underwriting systems and focuses on helping insurers get their products and pricing distributed to the market in the most effective and efficient way possible. Composable solutions, such as those offered by Earnix, have offered a way for insurers to tackle their problems more rapidly. In this day and age, it is obligatory, not optional, to look after and service consumers in the manner in which they expect to be serviced. That’s where Earnix really comes into play given its ability to work alongside insurers by creating a pricing ecosystem wherein insurers can rapidly design, test and promote their pricing without having to be concerned about how that passes through the traditional policy administration systems.