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Earnix Joins London Market Forums as Corporate Member to Deepen Relationship with Specialty Insurance Industry

June 17, 2025

  • Insurance

London, 17 June, 2025 – Earnix, a leading global provider of intelligent Artificial Intelligence (AI) driven decisioning solutions for insurance, is pleased to announce that it has become a member of the London Market Forums (LMF) to deepen its relationship with the specialty insurers and the London market more generally.

With a strong footprint in personal and commercial lines, Earnix is now deepening its commitment to the specialty and London markets through meaningful partnerships across the London market.

As risks grow more complex and the volume of digital distribution increases, insurers need advanced technologies that integrate seamlessly with existing systems, without compromising human oversight. Earnix brings proven experience in enabling data-driven, real-time decisioning, including generative AI and agentic AI tools, supporting the shift toward smarter, scalable and enhanced underwriting for the London market.

Adrian Coupland, Head of EMEA at Earnix, commented:
“Joining the LMF community is an exciting step forward for us. It’s a platform that fosters open dialogue and genuine collaboration across the London Market. We’re here to listen, contribute and share what we’ve learned from our work in personal lines, particularly how AI and technologies like IoT can help further elevate specialty insurance.”

Roger Oldham, Founder of LMF – London Market Forums, added:
“We’re really pleased to welcome Earnix into the LMF community. They bring deep knowledge of AI-driven innovation and a strong desire to collaborate with practitioners across the market. Their insights into how technology can improve underwriting, operations and customer engagement will add real value to our cross-market conversations.”

As the London Market continues to evolve, partnerships like this are key to supporting knowledge-sharing and innovation. Through LMF’s community-led events and roundtables, Earnix will connect with market professionals and help shape the conversation and actions the market is taking as we navigate the future of specialty insurance.”

Further reading Digital Transformation in London's Specialty Insurance Market

About Earnix

Earnix is the premier provider of mission-critical, intelligent decisioning across pricing, underwriting, rating, and product personalization. Its fully integrated platform provides ultra-fast ROI and is designed to transform how global insurers and banks are run by unlocking value across all facets of the business. Earnix has been innovating for insurers and banks since 2001, with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific, and Israel. Earnix is backed by investors JVP and Insight Partners.

Connect with Earnix via Twitter, LinkedIn and Facebook. Read the Earnix Blog.

About LMF

LMF is a community hub for insurance professionals, centred in the heart of London’s iconic Lloyd’s insurance market centre. With thousands of practitioner members from across the London and global insurance market, LMF hosts over 30 high-quality events annually, including Executive Practice Groups, summits, and exclusive roundtables, and produces a range of content and publications, including the Market People Podcast. Over the last decade, LMF has become a highly respected centre for learning, networking, and collaboration across the industry.

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